Marketing Strategy

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Marketing
Strategy

Credit Points: 8

GLH: 30

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OBJECTIVE

The aim of this unit is to enable leaders to understand the context in which a marketing strategy is developed. Leaders will appraise theoretical frameworks and processes which inform strategic marketing. They will have the opportunity to reflect on the interrelationship between marketing and an organisation’s strategic aims along with the opportunities and impact of digital marketing. Ultimately, leaders will consider how to develop a marketing strategy, which will enable organisational success.

LEARNING
OUTCOMES

Understand the context in which a marketing strategy is developed

Know how to develop a marketing strategy

Guideline Word
Count

3500-4000

Total
Unit Time

80

Unit
Number

701

Guided
learning hours

30

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