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Principles of Marketing
Products and Services

Aims of unit

Marketing products and services is an activity which can be applied to a myriad of different business contexts. From utilising technology to create new processes and support services to improve the customer experience through to developing or adapting products or services to meet changing needs, the principles of marketing remain the same. The aim of this unit is for the learner to understand the role of marketing to achieve organisational objectives. The learner will analyse the marketing environment, understand how to market a product or service and know how to judge the success of marketing outcomes.

LEARNING OUTCOMES

  • Understand the role of marketing to support the achievement of organisational
    objectives
  • Understand the factors in the organisation’s marketing environment which impact
    on the marketing of a product or service
  • Know how to market a product or service
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