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STRATEGIC
ANALYSIS

Credit Points: 30

GLH: 156

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STUDY OPTIONS AND PRICES

OBJECTIVE

1. To gain a comprehensive understanding of strategic analysis concepts and methodologies, including but not limited to PESTEL Analysis, Porter’s Five-Forces, SWOT Analysis, and Value Chain Analysis.

2. To develop the skills necessary for robust strategic analysis,focusing on critical thinking, data interpretation, and strategic decision-making.

3. Understand the interplay between an organisation’s strategy, external environment, and internal capabilities and resources.

4. To appreciate the role of strategic analysis in informing the development and implementation of successful business strategies.

5. To apply theoretical knowledge in a practical setting through case studies and real-world scenarios, thus enhancing problem-solving abilities in a strategic context.

6. To effectively communicate the results of a strategic analysis,in both written and verbal formats, to various stakeholders, including management, col-leagues, and clients.

LEARNING
OUTCOMES

  • Demonstrate a comprehensive understanding of general frameworks of strategic management.
  • Comprehensively understand strategic analysis tools and methodologies.
  • Conduct internal strategic analysis and assess the impact of the internal environment on strategic decision-making.
  • Conduct external strategic analysis and assess the impact of the external environment on strategic decision-making.
  • To Convert the strategic analysis findings into strategic options using SWOT and TOWS matrixes.
  • Demonstrate a comprehensive understanding of effective techniques for sharing analysis outcomes with team members, recognizing the importance of communication in strategic management.
  • Total Guided Learning
    Hours (GLH)

    156 Hours

    Total
    Classroom
    Hours

    30 Hours

    Assignment

    78 Hours

    Assignment
    Review and
    Discussion in
    the Classroom

    48 Hours

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