Peter Hansen

Peter recently stepped down as Chairman of a European investment and private equity firm he co-founded in 2018. The firm was sold to the other CO-Founder, a US investment bank, in 2021. He now acts as strategy consultant, training management and staff in strategy implementation and execution.

For several years Peter’s main focus has been strategy consulting, guiding businesses in crafting and implementing sustainable strategies in increasingly challenging and competitive business environments. Peter also brings in a wealth of boardroom experience, he is serving as mentor and non-executive director of several businesses on three different continents, bringing a global perspective to the table.

Peter holds an MBA from Swinburne University of Technology, Melbourne, Australia. He was born and raised in Denmark and lived in Australia, the Middle East and Asia for many years.

Peter currently provides strategic management consulting and training to investment firms in the US, Switzerland and the European Union and the US as well as banking institutions in the EU. The focus is on crafting and implementing strategies for investment firms to remain agile and competitive with the increasing investment alternatives offered by online platforms, the further development of fin-tech and AI. Among the strategic tools is the creation of balanced score cards, and cascading score cards for relevant departments.

Peter’s hands-on management experience and consulting in other business segments, including Fin-tech, e-commerce, manufacturing and PPP’s provides additional perspective and insight when delivering strategic management programs and workshops to the investment sector.

Selection of Investment Clients: UBS (Investments) Switzerland, Tenor is Capital Netherlands, Q Bank Investment US, MWC Group Switzerland, Khazanah Berhad (Malaysia’s Sovereign Wealth Fund)

Peter currently acts as project director of a team of legal and professional consultants, advising the Omani Ministry of Finance and crafting the implementation of PPP projects in Oman, starting with the privatisation of Liwa Fishing Harb our. This includes business model, financing model and partner selection.

Dr. Ahmed Almashharawi

He specialises in developing the capabilities of trainees in strategic and leadership skills and has worked with hundreds of managers and CEOs over many years. He has supervised and discussed dozens of master’s theses in accounting, management, risk management and emergencies.

He has published a variety of research and completed several studies in strategic management and leadership of work teams to build strategies in local 62 and international institutions, including a strategic plan for Makkah Eye Hospitals in Sudan (2021–2025) and an academic study for the Islamic University that won the award for the best study of the World Bank and the Education Development Fund for 2014.

Dr Al- Mashharawi has prepared dozens of local and international economic feasibility studies, the most famous of which is the preparation of an economic feasibility study for the establishment of the University of Palestine in Gaza in 2007 and the University of the Nobles for Science and Technology in Sudan with funding from the RAF Charitable Foundation and the Sheikh Eid Foundation – Qatar 2018, and a feasibility study for the project of the Muslim Bazaar global platform – Turkey 2021–2022.

He worked as an advisor to the Ministry of Local Government in Palestine for a project to build a computerised performance appraisal system for the municipalities of the Gaza Strip, funded by the Municipal Lending Fund.

Dr Al-Mashrawi has the following academic and business qualifications:

  • Bachelor of Accounting
  • Master of Business Administration (MBA) from the Islamic University in Gaza.
  • Master’s in Accounting and Finance from the Islamic University of Gaza
  • PhD in Business Administration in Institutional Capacity Building from Al-Neelain University – Khartoum
  • PhD in Accounting and Finance, specialising in monitoring and internal audit reports, Omdurman Islamic University – Khartoum
  • PhD in Business Administration in Strategic Management of Human Resources from Al-Zaeem Al-Azhari University in Khartoum
  • Certified Arab Chartered Accountant
  • Certified Palestinian Chartered Accountant
  • First-degree financial arbitrator specialising in financial disputes
  • First-degree financial expert specialising in financial disputes.

Ali Shaban

Mr. Ali worked for a long time as the CEO of Towell Group for Corporate Affairs, contributing to the group’s strategy in the field of human resources and business development with international companies, in addition to managing the Towell Knowledge Institute as well as managing the group’s social responsibility programs.

He lectured and gave training courses in management, strategy, and leadership at the College of Banking and Financial Studies, Muscat University, CMI Institute as a certified trainer both in the Sultanate of Oman and in the United Arab Emirates.

Mr. Ali graduated from Yarmouk University in 1990 with a BA in Computer Science as a major and Accounting as a minor. Then he obtained his MBA from the University of Strathclyde, UK, in 2009.

Emadadin Ashour Alkhoildy

Benefited from covering various aspects and achieved an excellent and proven record of success in strategic expansion of business projects, and increasing profitability, also developing resilience and appropriate business models for each case, and planning strategies that increase market opportunities. Where business results have been tangible through ambitious data-driven planning, prioritization of high-value execution, and cost management with a proven track record of managing growth, building, and leading high-performance teams in more harmonious and productive work environments, and also commercial operation. Supportive with strong analytical skills in evaluating and developing short and long term actions to maximize business opportunities for companies in the market.

Mwafaq Ziyadat

Dr. Muwafaq is one of the most prominent leaders and arbitrators of the qualification programs of various institutions in the public and private sectors and business associations to obtain the highest international excellence awards, in accordance with the requirements of excellence standards in force globally,regionally, and in the Arab world, such as the European model for quality EFQM,and the recently established fourth generation G4 system in the United Arab Emirates, which includes One of its most important criteria is strategic planning.


Dr. Muwafaq Al-Ziyadat is building strategic plans, reviewing and developing their various publications for dozens of governmental and private institutions, such as:the Jordanian Prime Ministry, Dubai Municipality, the Human Resources Development and Employment Authority / the United Arab Emirates and the Marriage Fund-UAE, the project to develop the municipalities’ operations of the Eastern Region Emirate-Kingdom of Saudi Arabia, The Saline Water Conversion Corporation / Saudi Arabia, the Jordanian Housing and Military Works Directorate, the General Directorate of Jordan Civil Defense, the Jordanian Zakat Fund, the Meteorological Department, the General Budget Department, the Investment Unit for Social Security, the Jordan News Agency, etc. Among the private sector institutions: The Maltrans Group of Companies, GIMP, etc. Business Associations: Iraqi Businessmen Association, Queen Rania Al-Abdullah Award for Educational Excellence Association.


Dr. Ziyadat also built sub-strategies such as the social responsibility strategy for the Ministry of Presidential Affairs / UAE, the knowledge strategy, the communications strategy in the Jordanian Prime Ministry, the Housing and Military Works Corporation, the Jordanian Zakat Fund, the General Budget Department, the Meteorological Department, and the strategic plan for human resources. /Desalination Corporation / Saudi Arabia.


The work of Dr. Increases, on building risk management systems, and business continuity system in many institutions such as Dubai Corporation for Ambulance Services, Mohammed bin Rashid Charitable and Humanitarian Foundation, and Sharjah Sports Council, according to quality specifications 31000, 22301, where he is considered one of the international lecturers in risk management and business continuity as an accredited auditor From PSI-UK.


Dr. Ziadat from training experts and a certified trainer of trainers to obtain a TOT certificate from the United States of America. He is a certified trainer in Jordan,the United Arab Emirates (Al Motamayez Consulting, Best Practices and Smart Brain .. and the Kingdom of Bahrain (the Institute of Teachers and Achievers), Iraqand the Institute for Training and Development of Human Resources and the Kingdom of Saudi Arabia (ADEX) ….., and a certified trainer in the field of social responsibility, corporate governance, strategic planning and knowledge management, measuring the results of institutional performance according to the RADAR methodology and its amendments, simplifying processes and procedures,the seven points of waste and the five points in the work environment 5S and 7wastes, methodically in terms of human resources (replacement plans, career paths, welfare plans ….) and various administrative skills (building effective work teams, decision-making and problem solving, time management,..)


Dr. Increases training of 200training programs to date in various Arab countries such as Bahrain, Jordan, Iraq, United Arab Emirates, Saudi Arabia, Lebanon, where more than 2,000 trainees from various administrative levels participated in these programs.

Abbas Al-Humaid

Abbas is an experienced C-level dynamic leader, visionary strategist, and tactician with a successful history of delivering unprecedented growth approaching 30 years.

He is the Founder and lead instructor of Merit.

He is recognized as a thought leader, innovator, and expert in defining, evolving and executing business strategies. As a highly experienced consultant and global top-tier adviser he aided governments, public and private companies to realize their economic goals across a broad range of industries.

He successfully led two total comprehensive change assignments of two large governmental groups with total assets of billions of US dollars and successfully developed four startups.

Abbas was one of the first Gulf States national and one of just a few thousand management consultants globally authorized by the International Council of Management Consulting Institutes (a UN-sanctioned nongovernment organization) to practice as a management consultant.

He was bestowed with the title “Fellow” in management consultancy, the highest level of professional membership.

Abbas was one of the only two consultants outside of the UK who has been accredited by the Chartered Management Institute (CMI, UK), in Sep 2010, to assess candidates for the prestigious accreditation: Chartered Manager (CMgr)—the ultimate accolade for any practicing professional manager.

He has led a number of major programs of developing the strategic and leadership skills of hundreds of managers and CEOs over several years based on the strategic management and leadership programs of the Chartered Management Institute (CMI, UK), and assessed tens of them for the Chartered Manager (CMgr) accreditation.

He has supported and guided hundreds of individuals in developing and implementing their career planning and authored the How to Plan Your Career book, which was recognized and recommended by the Charted Management Institute in the UK in 2009.

Abbas obtained a range of fellowships, academic and world professional qualifications such as “Certified Public Accountant” (CPA) from the USA, “Certified Management Consultant” (CMC) from the UK, “Chartered Manager” (CMgr) from the UK and “Certified Fraud Examiner” (CFE) from the USA. Abbas holds two B.A. degrees, one in accounting and the other in economy, in addition to a postgraduate degree in Business Administration from the Heriot-Watt University in the UK.

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