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Usama Adnan Al Lawati

Usama is a dynamic seasoned professional with over 12 years of experience instrategic management, marketing,performance management,and business development. Usama has worked indifferent managerial roles in the FMCG sector,knowledge-based economy,and higher education within the private, public,and academic sectors.

Usama has recently provided consultancy services in marketing strategies, brand management, strategic &operational plans, performance management, policies development, and digital marketing campaigns.

In addition to the BSc of Marketing, Sultan Qaboos University, Usama holds MBA with Distinction from the University of Strathclyde, Postgraduate Diploma in Professional Marketing Level 7, Charted Institute of Marketing.

Usama currently provides strategic management tutoring, consulting, and training to corporates and individuals in the Sultan of Oman, UAE, KSA, and the UK. The focus is on providing strategic and operational plans to increase the integration and alignment of the different business functions and activities. Among the used strategic tools are PESEL,5 forces,7Ss,stakeholders map, SWOT, TOWS, BMC, Brand Identify Pyramid, and customer journey and touchpoints framework.

Usama holds a certificate of “Developing the skills of the Professional Trainer”, which is approved by the Ministry of Higher Education, Research and Innovation. He provided a set of training courses and workshops through his direct work in various institutions or through cooperation with the Oman National Training Institute under ONEIC. The courses offered by Usama focused on Managing Institutional Performance by linking operational plans to the strategic plan, Digital Marketing, Sales and Customer Service, and Team Leadership for High Performance. Usama also provided the module of Organizational Behavior with the College of Banking and Financial Studies(CBFS)in the under graduate degree. In addition, Usama has been tutoring the Brands Management module at Level6 of the CIM certificate through the Oxford Professional Education Group for more than two years. Usama launched a comprehensive online course on Creating Strategic and Operational Marketing Plans on world’s largest education site, Udemy. Thousands of participants from all over the world registered for this course.

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