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Usama Adnan Al Lawati

A Blend of Theoretical Expertise and Hands-On Experience

Overview

Usama Adnan Al Lawati is a dynamic professional with over 15 years of comprehensive experience in strategic management, marketing, performance management, and business development.
His vast expertise spans diverse sectors, including FMCG, knowledge-based economy, higher education, and telecommunication regulations. Usama has made his mark in the private and public sectors as well as in academia.

Academic and Professional Excellence

Usama is not just a seasoned strategist; he is also a dedicated academic. He graduated with a BSc in Marketing from Sultan Qaboos University and achieved an MBA with Distinction from the prestigious University of Strathclyde. Further cementing his expertise in the field, he holds a postgraduate Diploma – Professional Marketing Level 7 from the Chartered Institute of Marketing.

Consultancy and Strategy Design

Recently, Usama extended his services as a consultant, focusing on vital areas like marketing strategies, brand management, strategic & operational plans, performance management, policy development, and digital marketing campaigns. His strategic toolkit covers several proven methodologies...

Training and Development Prowess

Usama is passionate about imparting his knowledge and skills to others. He's certified in "Developing the Professional Trainer Skills," a recognition approved by the Ministry of Higher Education, Research, and Innovation. Through collaborations with institutions like the Oman National Training Institute under ONEIC, he has led courses focusing on diverse subjects, from Managing Institutional Performance to Digital Marketing, and from Team Leadership for High Performance to Sales and Customer Service. His work with the College of Banking and Financial Studies (CBFS) saw him leading modules on Organizational Behavior at an undergraduate level.

Global Reach and Online Engagement

Usama’s dedication to education extends beyond traditional classroom settings. He tutors the Brand Management module at Level 6 of the CIM certificate with the Oxford Professional Education Group. Showcasing a global reach, Usama pioneered an online course on Udemy, the world's largest education site, on "Creating Strategic and Operational Marketing Plans". This course has attracted thousands of global participants, a testament to his skill and reputation.
Additionally, he maintains an active presence on social media platforms such as LinkedIn, YouTube, Instagram, and TikTok, where he shares insightful content focused on his specializations and real-world experience in strategic planning, marketing, and business development, including engaging videos and posts. His thoughtful contributions on these platforms have garnered thousands of views and are aimed at fostering knowledge-sharing and discussions on pivotal business strategies and marketing innovations

Conclusion

Usama Adnan Al Lawati represents the perfect fusion of theoretical knowledge and real-world experience. His deep-rooted expertise in strategic management and marketing, combined with his passion for training and development, makes him an invaluable asset for anyone looking to understand and navigate the complexities of modern business landscapes.